What IS Punch It Chicken?  It's more than a motto...it's a lifestyle! 

Last lap pass for the win? PUNCH IT CHICKEN!  Fresh engine in that boat? PUNCH IT CHICKEN!  Open lane on the highway? PUNCH IT CHICKEN! 

Slidin' sideways with no brakes?  Eastbound and down?  Late for work and the HOV lane is empty?  Wondering if you can climb that hill on your mountain bike?  Life got you down?

Then ACCELERATE YOUR EXISTENCE !!!

PUNCH IT CHICKEN!